The online retail market share is forecasted to be worth $8 trillion in 2027. This means you’ve got plenty of opportunities to capitalize and scale your ecommerce business. In today’s competitive digital landscape, small eCommerce websites often struggle to stand out.
The challenge of gaining visibility in search engine results becomes even more difficult when competing against larger, more established brands with massive marketing budgets. However, link building remains a powerful equalizer.
Link building can significantly improve your website’s authority, drive targeted traffic, and enhance your search engine rankings.Search engines like Google prioritize quality over quantity, rewarding websites that earn authentic, relevant links from trusted sources. This means small eCommerce websites must focus on creating meaningful connections and producing link-worthy content that aligns with user intent.
Since 87% of consumers begin their product research online, the higher your website ranks, the more you can increase its visibility, sales, revenue, and profit.One such aspect that helps you improve your visibility and ranking on Google is backlinks.
10 Link Building Strategies for Small eCommerce Websites That Work in 2025
1. Build Relationships with Niche Bloggers and Influencers:
Collaborate with bloggers and influencers within your niche to earn authentic backlinks. Offer free products for review, affiliate partnerships, or guest posts on their platforms. According to a 2025 survey by Influencer Marketing Hub, 67% of brands reported that influencer collaborations significantly boosted their backlink profiles and website traffic.
- Pro Tip: Personalize your outreach emails and highlight why the collaboration benefits their audience.
“Sending personalized emails and building relationships are the key to success.”
2. Publish High-Value Content:
Content remains king in 2025. Create blog posts, guides, or infographics that provide value to your audience and naturally attract backlinks. For example:
- “How-to” guides related to your products.
- Industry trends or insights backed by data.
- Infographics that summarize complex ideas visually.
HubSpot’s 2024 content marketing report found that websites with high-quality blogs receive 97% more backlinks than those without.
- Pro Tip: Research keywords and trending topics to create shareable, link-worthy content.
3. Share Customer Success Stories:
Testimonials and product reviews are building blocks of a trustworthy relationship with your audience. Consider sharing customer success stories to get better media coverage and drive organic traffic to your website. For example, publishing engaging success stories can attract attention from credible blogs in your industry, thus increasing the likelihood of earning backlinks to your website.
4. Offer Discounts and Collaborations to Universities or Organizations:
Many universities and organizations maintain resource pages featuring discounts and partnerships for their members. Offer exclusive discounts for students, employees, or members and request a backlink to your offer page.
5. Invest in Digital PR Campaigns:
One effective strategy for creating links is digital PR. To get media attention, develop campaigns that create buzz, including limited-edition goods, philanthropic endeavours, or creative designs. To have your story included, get in touch with bloggers, news organisations, and journalists.
6. Host Virtual Events or Webinars:
Organize virtual events or webinars that provide value to your audience, such as product demonstrations, expert Q&A sessions, or workshops. Promote the event through partners and industry influencers who can link back to your registration page.
7. Create Resource or Tool Pages:
Develop free tools, calculators, or resources relevant to your niche. These resources provide ongoing value to users and attract backlinks from blogs, industry websites, and organizations.
Example:
If you are an eCommerce website selling workplace safety equipment, you could create a free OSHA Compliance Checklist Tool. This tool could allow users to:
- Enter their industry type (e.g., construction, healthcare, manufacturing).
- Generate a tailored checklist to meet OSHA (Occupational Safety and Health Administration) requirements.
- Access helpful tips or links to related courses, such as online OSHA training programs.
8. Translate Existing Content into Other Languages:
Expand your audience by translating your top-performing content into other languages. This opens the door to earning backlinks from international websites and blogs.This strategy not only increases your reach but also improves the likelihood of earning backlinks from international websites, blogs, and forums that cater to non-English-speaking audiences.
9. Monitor Competitors’ Backlink Profiles:
Use tools like Ahrefs, SEMrush, or Moz to analyze your competitors’ backlink profiles. Identify websites linking to them and reach out with a value proposition to secure backlinks for your own site.
10. Skyscraper Technique
This skyscraper technique involves identifying popular content within your niche. Next, you create an even more valuable version of that content. Afterwards, reach out to the websites linking to the original piece and ask them to refer to your enhanced version instead.
CONCLUSION
Link building in 2025 is all about creating genuine, valuable connections with websites, businesses, and communities. By leveraging the ten strategies outlined above, small eCommerce websites can enhance their authority, drive organic traffic, and outperform competitors in the ever-evolving digital landscape. With consistent effort and creativity, your eCommerce store can build a robust backlink profile and achieve long-term growth.
The digital landscape will continue to evolve, but with the right link-building strategies, small eCommerce websites can carve out their space, grow their presence, and achieve sustainable success. Now is the time to invest in these efforts and position your business for the opportunities that 2025 and beyond will bring.