Backlinks is a word commonly thrown around in the SEO and content community. However, good backlinks are more than just a topic of discussion, they are a pillar of high-ranking websites and trustable sources of information.
Studies tell us that most of the 1st-ranked pages on Google have around 3.8 times more backlinks than pages that are below them. Another important fact to look at is around 66% of pages have no backlinks whatsoever. That’s why, they are usually on 2nd page of Google or after.
And, research says less than 1% of Google users ever make it to the 2nd page of Google search results. So, how do you avoid your website being on the 2nd page of Google? And where to buy quality backlinks? Let’s show you how and why.
What Are Backlinks?
Backlinks are links from one website to another. These backlinks usually act as an endorsement or recommendation from one site to another as they indicate trust and authority. So, when a webpage links to another page, it’s essentially vouching for its credibility and relevance.
Now, the recipe for a backlink is quite simple and it’s supposed to do a few key things, such as:
- Source a website authority and credibility from another;
- The anchor text must have some relevance to the content;
- Contextual and applicable placement within the content;
- Natural and organic process of link acquisition process;
- And aim to build diversity and balance in the backlink portfolio.
It’s important to remember all this because search engines like Google use backlinks as a signal of a website’s quality and authority. The more reputable and relevant sites link to a webpage, the higher its ranking potential in search engine results.
A lot of people treat backlinks as a shameless way to plug their own website or blog into a blog or website. That should not be how you use backlinks. Instead, they should serve a purpose and provide some sort of informative or educative value to the user.
One such example would be how some websites use statistics or facts to plug another internal or external page into their content. This organic process of plugging a backlink isn’t only acceptable, but also the best way of backing up the information with a credible source.
That’s why backlinks are crucial for improving a site’s visibility and credibility online, playing a significant role in SEO (Search Engine Optimization) strategies.
What Signifies a Quality Backlink?
A quality backlink is distinguished by several key elements. Perhaps the most obvious ones are that it would originate from a reputable and authoritative website. The relevance of the said linking page’s content to the linked site is also crucial as backlinks from contextually related content hold more weight.
But, there’s a simple way of telling good backlinks aside from the bad ones. A website with high domain authority is one of the surefire ways of telling if a backlink is worthy or not. So, here are five key things one should look for when searching for quality backlinks:
- Relevance to your website’s niche, content type, or industry.
- High domain and page authority of linking site.
- Natural properties to form any anchor text.
- Diverse link sources within the linked content or page.
- Adaptable to various types of placements within the content.
These are some of the irreplaceable elements of a good-quality backlink. That’s why it’s not an easy task and it’s usually left to technical SEO experts, who find and form these articulate anchors that link one page to the other.
Now, external backlinks of quality depend entirely on the quality and authority of the outside domain. Regardless of that, the anchor text—the clickable text of the link—should accurately reflect the linked page’s topic, enhancing its relevance.
One research says that good-quality content with 3,000 or more words tends to have/receive more backlinks than those with less than 3k. Besides that, the placement of the link within the content also matters. Because natural and contextual placements are more valuable than forced or unrelated ones.
Moreover, using backlinks from various domains is important, just as it’s essential to know how to get high quality backlinks without guest posting. Lastly, the process of acquiring backlinks should be organic and natural, without resorting to spammy tactics.
In essence, a quality backlink is characterized by authority, relevance, naturalness, and diversity. All of which contributes to its significance in improving search engine rankings and website credibility.
5 Benefits of Using Quality Backlinks in 2024
There are plenty of benefits of using backlinks and that’s why it’s one of the key pillars of SEO in any era. In 2024, the importance of backlinks is more than it has ever been. It can be one of the key things that differentiates a common website from a trusted one.
That’s what we’re here to analyze as we talk about some of the benefits of quality backlinks, and what exactly makes them important. So, here are five key benefits that anyone in 2024 can gain by using quality backlinks in their content:
Enhanced Search Engine Rankings
Enhanced search engine rankings are one of the key benefits of good-quality backlinks. These quality backlinks don’t only indicate the trust that a website gains, but also the general credibility of information featured on said website.
A study by SEMrush said that around 92% of the top 100 websites featured at least one good-quality backlink. So, it sounds like a broken record at this point, but good backlinks can boost website credibility with authoritative link sources.
- Increase visibility by climbing search engine result pages;
- Improve relevance through contextual linking from reputable sites;
- Attract more organic traffic with higher-ranking positions;
- And enhance domain authority with a network of quality backlinks.
That’s not only because search engines view quality backlinks as a vote of confidence in a site, but also the overall quality of content that the website features. This also indicates to crawlers that the content is educating, informative, or both.
They consider the number and quality of backlinks when ranking websites. As a result, obtaining quality backlinks can lead to higher visibility and traffic and help boost a site’s search engine rankings.
Higher Conversion Rates
Higher conversion rates are another key factor that directly correlates with backlinks. Because the buyers/customers that end up making the purchase, usually stem from quality backlinks directing relevant traffic to your website.
When reputable sites link to a website, it helps the crawler understand that the content on this website, including the information and links, can be trusted. Thus, backlinks play an important role in bringing traffic and causing conversions as they can:
- Drive pre-qualified traffic from trusted sources;
- Increase credibility and build trust among potential customers;
- Direct users to relevant content while boosting engagement;
- And enhance brand visibility by increasing familiarity and trust.
These are some of the key elements that backlinks can bring to a website’s doorstep. According to the search, being the top page in the SERP means around 39% of CTR. Since backlinks are known to put websites at the top of such searches, they can increase the likelihood of conversions.
Besides, other key elements include the relevance of the linking site to your content and the quality of the backlink. Visitors arriving through these links are often pre-qualified as they come from sources with aligned interests.
They’re more likely to engage with your content, leading to increased conversions, such as sign-ups, purchases, or inquiries. Quality backlinks thus act as conduits for targeted traffic, improving conversion rates and maximizing the effectiveness of your online presence.
Increased Website Traffic
Increased traffic is another one of the key benefits of good-quality backlinks. Because when reputable sites link to a website’s content, it exposes the website to newer audiences. This process can lead to increased traffic and better lead generation.
So, how exactly does it increase website traffic? Here’s the process simplified:
- Attract visitors from authoritative websites with relevant content.
- Improve search engine visibility, driving organic traffic growth.
- Expand audience reach through referrals from trusted sources.
That’s how it can influence an influx of users and readers to visit a particular website. While it doesn’t exactly guarantee sales or conversions directly, it does play a part in it. Because increased traffic means the website gets to be counted among the trusted ones.
And the general increase in online and search engine ranks can make the website appear more trustworthy to search engine crawlers. Then, the proper use of said quality backlinks and information on the website can lead to an increase in traffic.
Today, the average conversion rate is around 3% for business websites. That means the higher the traffic, the higher the chances of conversions there will be.
Improved Domain Authority
Improved domain authority is one more benefit that a website can gain from quality backlinks. These links not only provide a reason for search engine crawlers to use the website as a top result, but they also vouch for a site’s credibility and relevance.
Here’s how backlinks play a role in increasing domain authority:
- Boosts site credibility with external references;
- Enhances search engine trust through authoritative linking;
- Increases organic traffic via improved search rankings;
- And elevates domain authority by demonstrating industry relevance.
Now, whether you know where to buy quality backlinks or develop organic partnerships, you can gain these benefits and increase the domain authority of your site.
How To Acquire Quality Backlinks?
Now let’s talk about how a website or business can get backlinks for their website. Let’s say you’re looking for ways to learn how to get high quality backlinks without guest posting,
Guest Blogging
Guest blogging is the best way to bring high-quality backlinks back to the site. Now it may not be the only way, but it’s surely the best way to share your expertise and reach new audiences while gaining valuable links.
Broken Link Building
Broken link building involves finding broken links on other websites and suggesting the content on your site as a replacement. It’s a win-win situation as you help website owners fix their broken links while gaining a valuable backlink. And it’s quite effective as well.
Influencer Outreach
Influencer outreach simply requires you to research famous people in the industry or niche and ask them to share or link to your content. Their endorsement can lead to valuable backlinks and increased visibility.
Content Promotion
Content promotion is one of the best solutions if you’re wondering how to build quality backlinks with infographs. It’s a surefire way to avoid the other long processes of creating or developing a backlink profile.
So, what you need to do is find or use platforms like Facebook, Instagram, and various other social media networks. Then, share the content on these websites to increase outreach and acquire backlinks.
Conclusion
These are some of the key things to understand about backlinks and how they can improve a website’s performance online. Not only is it an essential pillar of the online prowess of a website or blog, but a necessary one. Therefore, it’s important to employ a proper backlinking strategy or hire experts to get things done properly.